Cookies, Clear Gifs, Analytics, Device Identifiers, and Similar Technologies

To better understand how you interact with our Services, we may collect information using cookies, clear gifs (also known as web beacons, web bugs, or pixels), and similar technologies.

A cookie is a small amount of data that is stored by your browser on your device. It’s used to do things like see how you navigate our Services and what you click on; remember you and your online purchases when you return; and recognize you and honour a special deal for you when you redeem one of our offers from a third party’s site. This helps us improve and deliver our Services, provide better customer service, tailor and improve your online experience, and tailor offers to you based on your unique tastes and a combination of your online and offline (e.g., in-store) interactions and purchase history.

A clear gif is a nearly invisible pixel-sized graphic image on a web page, web-based document or email message. It helps us do things like view the URL of the page on which the clear gif appears and the time the site, document, or email in question is viewed; and recognize you and honour a special deal for you when you navigate from a third party’s site to redeem one of our offers that may have appeared there. Clear gifs in emails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized or better online experience.

In addition to cookies and clear gifs, we may also use device identifiers, web storage, third-party provided analytics services, such as session replay services, and other similar technologies and services, to collect information about your interactions with our content and Services. Session replay services consists of an analytics application that allows us to capture and analyze your interaction with our Services to better identify and repair any technical errors and optimize our Services. Such technologies and third-party-provided services may observe or record your activities when using our Services, including movements, scrolling, visit duration, clicks, information typed, and other interactions.

To facilitate our Services, we use third-party service providers to assist us in providing you with communications and interactive experiences. When you interact or communicate with us, you are also interacting and communicating with or through our third-party service providers and their technologies (session replay, for example). These technologies, illustrated above, may be used to help us understand which of our interactive experiences online users like most; and to diagnose, troubleshoot, optimize, debug, rectify, and fix our Services. Cookies, clear gifs, session replay services, and similar technologies also allow us to associate your online navigational information and purchases and interactions (both online and offline) with personal information you provide (such as name, address, phone number, survey responses, and email address). We associate this information to deliver products and services to you; improve our business; transact business; and market our products and services through a variety of media like email, mobile advertising, and direct mail. See “What information do we share with, or disclose to, third parties and our sister brands?” for further information on how we share personal information.